SAN FRANCISCO (Sept. 12, 2008) – Olympic gold medalists and top seeds Misty May-Treanor/Kerri Walsh and Phil Dalhausser/Todd Rogers won their first-round matches Friday in the AVP Crocs Cup Shootout San Francisco presented by FUZE Beverage.

May-Treanor/Walsh beat eighth-seeded Carrie Dodd and Tatiana Minello, 21-16, 21-19, to move into the quarterfinals of the double-elimination tournament.

“I think it’s a great start,” said Walsh, a Bay Area native and Stanford all-American. “But obviously we need to keep stepping up our game every single match because the competition gets tougher and tougher.”

May-Treanor/Walsh play fourth-seeded Annett Davis and Jenny Johnson Jordan at 12:30 p.m. Saturday. Davis/Johnson Jordan are as well-equipped to upset May-Treanor/Walsh as anyone. Not only did they win last weekend in Santa Barbara, they ended the infamous 89-match winning streak in 2004.

Dalhausser/Rogers unceremoniously put away ninth-seeded Pedro Brazao and Jose Loiola, 21-8, 21-14. They play 10th-seeded John Mayer and Jeff Nygaard at 1:30 p.m. Saturday.

One of the day’s biggest upsets came from 11th-seeded Jennifer Fopma and Brittany Hochevar, knocking off sixth-seeded Tyra Turner and Rachel Wacholder, 21-15, 33-31. They then took second-seeded Nicole Branagh,, of Orinda, Calif., and Elaine Youngs to three games before losing, 21-18, 17-21, 15-12, to fall into the contenders’ bracket. A relatively new pairing, Fopma and Hochevar first partnered in Boulder the beginning of July and have since put together a seventh-place and two ninth-place finishes to make this penultimate leg of the Crocs Cup Shootout.

With the win, Branagh/Youngs moved into the quarterfinals

Third-seeded Beijing Olympians Jake Gibb and Sean Rosenthal also moved on to the quarterfinals and also took three games to do it – Gibb/Rosenthal beat sixth-seeded Matt Olson and Kevin Wong, 19-21, 21-18, 15-10.

The AVP Crocs Cup Shootout San Francisco presented by FUZE Beverage continues at 8:30 a.m. Saturday until approximately 8:30 p.m. Sunday, play starts at 11:15 a.m. with the men’s final at 2:45 a.m. and the women’s to follow at approximately 4 p.m. Tickets are available by logging onto www.avp.com, sfgiants.com or by phone at 1-800-225-2277.

Fans of the AVP Crocs Tour are encouraged to donate their worn-out Crocs to SolesUnited^SM - a first-of-its-kind recycled footwear donation program from Crocs, Inc., dedicated to providing new quality footwear to people in need worldwide. Used Crocs™ shoes will be collected at every AVP Crocs Tour stop and participating retail locations, after which the Crocs™ shoes are cleaned, ground into new material and made into new recycled shoes. To date, Crocs has donated over one million pairs of shoes. In 2008, the goal is to donate 2 million pairs of recycled shoes to those in need.

About the AVP
AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes representing the United States won gold and bronze. The medals were the first won by the U.S. women in professional beach volleyball, and the 2007 World Champions in each gender are AVP athletes. AVP is headquartered in Los Angeles, Calif., and the company¹s stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit www.avp.com.

Forward Looking Statements
Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual results might differ materially from those in the forward-looking statements, if we receive less sponsorship and advertising revenue than anticipated, or if attendance is adversely affected by unfavorable weather. Event-related expenses, such as for the stadium, transportation and accommodations, or security might be greater than expected; or marketing or administrative costs might be increased by our hiring, not currently planned, of a particularly qualified prospect. Additional factors have been detailed in the Company’s filings with the Securities and Exchange Commission, including our recent filings on Forms 10-KSB and 10-QSB.

MEDIA CONTACTS: Matt Paulson / mattp@bzapr.com / (909) 456-5322