SAN FRANCISCO (Sept. 13, 2008) – Top seeds and Olympic gold medalists Misty May-Treanor/Kerri Walsh and Phil Dalhausser/Todd Rogers moved through the second-round of the AVP San Francisco presented by FUZE Beverage, part of the AVP Crocs Cup Shootout presented by Bud Light, unscathed Saturday, both winning in two games to make Sunday’s semifinals.

In their only match of the day, May-Treanor and Walsh, a native of nearby Saratoga and a four-time, first-team all-American at Stanford, beat fourth seeds and last week’s champions Annett Davis and Jenny Johnson Jordan, 21-17, 21-16. They’ll play at 12:50 p.m. Sunday against third-seeded Jen Boss and April Ross, a rematch of last week’s semifinal that Boss/Ross won.

Dalhausser/Rogers also moved through Saturday play into Sunday, beating 10th-seeded John Hyden and Brad Keenan, 22-20, 21-12. They’ll play at 11:15 a.m. Sunday against fifth-seeded Stein Metzger and Mark Williams.

In the bottom half of both the men’s and women’s winners’ brackets, the No. 2 and 3 seeds met Saturday afternoon.

In both cases, Beijing alumni prevailed, putting all four Olympic teams in the semifinals. Second-seeded Nicole Branagh and Elaine Youngs beat Boss/Ross, 21-11, 21-19, to move into the semifinals; third-seeded Jake Gibb and Sean Rosenthal beat Nick Lucena and Sean Scott, 21-19, 21-19.

The Cinderella story of the Crocs Cup Shootout presented by Bud Light continues to be 11th-seeded Braidy Allen and Billy Halverson, who upset ninth-seeded Pedro Brazao and Jose Loiola, 21-14, 21-18, in the first round of the contenders’ bracket Saturday. They went on to lose to Metzger/Williams, 21-14, 23-21, and finish seventh. However, that finish earned Allen/Halverson, who had been qualifiers until earlier this year, a spot among the eight automatic seeds next week in Manhattan Beach, absolving them of the world’s largest qualifier in which 24 teams earn a spot in the main draw.

The AVP Crocs Cup Shootout San Francisco presented by FUZE Beverage continues at 8:30 a.m. Saturday until approximately 8:30 p.m. Sunday, play starts at 11:15 a.m. with the men’s final at 2:45 a.m. and the women’s to follow at approximately 4 p.m. Tickets are available by logging onto www.avp.com, sfgiants.com or by phone at 1-800-225-2277.

Fans of the AVP Crocs Tour are encouraged to donate their worn-out Crocs to SolesUnited^SM - a first-of-its-kind recycled footwear donation program from Crocs, Inc., dedicated to providing new quality footwear to people in need worldwide. Used Crocs™ shoes will be collected at every AVP Crocs Tour stop and participating retail locations, after which the Crocs™ shoes are cleaned, ground into new material and made into new recycled shoes. To date, Crocs has donated over one million pairs of shoes. In 2008, the goal is to donate 2 million pairs of recycled shoes to those in need.

About the AVP
AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes representing the United States won gold and bronze. The medals were the first won by the U.S. women in professional beach volleyball, and the 2007 World Champions in each gender are AVP athletes. AVP is headquartered in Los Angeles, Calif., and the company¹s stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit www.avp.com.

Forward Looking Statements
Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual results might differ materially from those in the forward-looking statements, if we receive less sponsorship and advertising revenue than anticipated, or if attendance is adversely affected by unfavorable weather. Event-related expenses, such as for the stadium, transportation and accommodations, or security might be greater than expected; or marketing or administrative costs might be increased by our hiring, not currently planned, of a particularly qualified prospect. Additional factors have been detailed in the Company’s filings with the Securities and Exchange Commission, including our recent filings on Forms 10-KSB and 10-QSB.

MEDIA CONTACTS: Matt Paulson / mattp@bzapr.com / (909) 456-5322