SAN FRANCISCO (Sept. 14, 2008) – Olympic gold medalists Misty May-Treanor and Kerri Walsh won the AVP San Francisco presented by FUZE Beverage, part of the AVP Crocs Cup Shootout presented by Bud Light Sunday. It’s their first win in three tournaments since Beijing.

Top-seeded May-Treanor and Walsh, a Saratoga native and four-time, first-team all-American at Stanford, beat second-seeded Nicole Branagh and Elaine Youngs, 21-16, 21-12 in the final at San Francisco’s Pier 30/32.

Since the Olympics, May-Treanor and Walsh had had their 112-match and 19-tournament winning streaks snapped by Branagh and Youngs in Mason, Ohio Labor Day weekend and lost again last week in Santa Barbara, Calif. to Jen Boss and April Ross in the semifinals.

For the men, third-seeded Jake Gibb and Sean Rosenthal upset gold medalists and top-seeded Phil Dalhausser and Todd Rogers, 11-21, 21-19, 15-13. Gibb and Rosenthal, the other American men’s team in Beijing, had lost nine straight finals against Rogers and Dalhausser before winning the last two.

The AVP Crocs Cup Shootout presented by Bud Light concludes next week in the storied sands of Manhattan Beach. The world’s largest qualifier will put 24 teams in the main draw; those 24 will join the eight already qualified via the Crocs Cup Shootout presented by Bud Light to play for a $1 million purse, the largest ever offered in beach volleyball.

Fans of the AVP Crocs Tour are encouraged to donate their worn-out Crocs to SolesUnited^SM - a first-of-its-kind recycled footwear donation program from Crocs, Inc., dedicated to providing new quality footwear to people in need worldwide. Used Crocs™ shoes will be collected at every AVP Crocs Tour stop and participating retail locations, after which the Crocs™ shoes are cleaned, ground into new material and made into new recycled shoes. To date, Crocs has donated over one million pairs of shoes. In 2008, the goal is to donate 2 million pairs of recycled shoes to those in need.

About the AVP
AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes representing the United States won gold and bronze. The medals were the first won by the U.S. women in professional beach volleyball, and the 2007 World Champions in each gender are AVP athletes. AVP is headquartered in Los Angeles, Calif., and the company¹s stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit www.avp.com.

Forward Looking Statements
Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual results might differ materially from those in the forward-looking statements, if we receive less sponsorship and advertising revenue than anticipated, or if attendance is adversely affected by unfavorable weather. Event-related expenses, such as for the stadium, transportation and accommodations, or security might be greater than expected; or marketing or administrative costs might be increased by our hiring, not currently planned, of a particularly qualified prospect. Additional factors have been detailed in the Company’s filings with the Securities and Exchange Commission, including our recent filings on Forms 10-KSB and 10-QSB.

MEDIA CONTACTS: Matt Paulson / mattp@bzapr.com / (909) 456-5322