MANHATTAN BEACH, Calif. (Sept. 19, 2008) - Top seed and Olympic gold medalists Misty May-Treanor and Kerri Walsh moved on undefeated to Saturday’s quarterfinals of the $1 million AVP Crocs Cup Shootout presented by Bud Light Manhattan Beach Open Friday.

May-Treanor and Walsh defeated 32nd-seeded Dana Kabashima and Vladia Vignato, 21-8, 21-9 in the first round and then advanced to the 2nd round via 17th-seeded Michelle More and Suzanne Stonebarger via forfeit in the second round, finally defeating eighth-seeded Dianne DeNecochea and Barbra Fontana, 21-16, 21-14.

The second-round forfeit may make a difference tomorrow afternoon, as the women’s final is at 1:30 p.m., prompting an accelerated tournament pace Friday and Saturday relative to any of the events the duo’s played in the last two months.

“It’s huge,” Walsh said. “We always want to play because it helps you get your mojo, your rhythm. That being said, this is deep sand, and you have to save your legs.”

This weekend, they’re playing in a $1 million event - the largest purse ever in beach volleyball - on the birthplace of beach volleyball where the winners are immortalized by a plaque on the Manhattan Beach Pier - May-Treanor and Walsh have three.

“We want to win this tournament really badly,” Walsh said.

May-Treanor and Walsh play at 8 a.m. Saturday.

Men’s gold medalists and top seeds Phil Dalhausser and Todd Rogers unceremoniously moved into Saturday’s third round, beating 32nd-seeded Matt Heagy and Eric Leeseberg, 21-11, 21-15, and 16th-seeded Mike Morrison and Ty Tramblie, 21-16, 21-16. Rogers/Dalhausser will play at 9 a.m. Saturday.

The AVP Crocs Cup Shootout presented by Bud Light Manhattan Beach Open is taking place Friday, Saturday and Sunday on the South Side of the Manhattan Beach Pier in Manhattan Beach, Calif. Women’s finals will take place at 1:30 p.m. Saturday, while the men will finish up at 2:30 p.m. Sunday. General admission tickets are free to the public, courtside seating starts at $40. Tickets are available at avp.com or on site.

About the AVP
AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes representing the United States won gold and bronze. The medals were the first won by the U.S. women in professional beach volleyball, and the 2007 World Champions in each gender are AVP athletes. AVP is headquartered in Los Angeles, Calif., and the company¹s stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit www.avp.com.

Forward Looking Statements
Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual results might differ materially from those in the forward-looking statements, if we receive less sponsorship and advertising revenue than anticipated, or if attendance is adversely affected by unfavorable weather. Event-related expenses, such as for the stadium, transportation and accommodations, or security might be greater than expected; or marketing or administrative costs might be increased by our hiring, not currently planned, of a particularly qualified prospect. Additional factors have been detailed in the Company’s filings with the Securities and Exchange Commission, including our recent filings on Forms 10-KSB and 10-QSB.

MEDIA CONTACTS:
AVP / Brener Zwikel & Associates
Crystal Fukumoto / 310.733.9840 (cell) / crystalf@bzapr.com
Matt Paulson / 909.456.5322 (cell) / mattp@bzapr.com
Alison Shapiro / 925.528.9442 (cell) / alisons@bzapr.com